The brand identity for Baer Studio, founded by ceramic artist Bart van Didden, reflects his poetic view on life’s transience. His work captures nature’s quiet rhythms through simple lines, soft forms, and subtle patterns that echo the passage of time. Inspired by the Lunaria annua, a symbol of honesty and sincerity, the identity embodies the brand’s core values: purity, tactility, and truth. The design system includes a refined logo, colour palette, business cards, hangtags, ceramic stamps, a wax seal, and art direction for typography, materials, and tone.

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Collaboration — Fanny Olsthoorn