In close collaboration with Holland & Barrett, minimal yet inviting packaging was developed for their Soy Protein Powder. The design balances sophistication and simplicity, standing apart from conventional protein products while remaining approachable. A clean, thoughtful color palette sets the product apart from the typically bold and intimidating market visuals. A delicate botanical illustration of the soy plant, the product’s central ingredient, adds a natural and tactile touch, emphasizing purity and authenticity.