In close collaboration with Holland & Barrett, branding and packaging were created for their 100% organic honey, offered in five distinct flavors across jars and squeeze bottles, elegantly presented in gift boxes. Each flavor is expressed through a unique color, integrated into hexagonal shapes inspired by the honeycomb. The design combines the minimal, rounded Halis typeface with the classic warmth of Garamond, creating a balance between contemporary clarity and timeless character. The result is an inviting, approachable identity that celebrates the purity of the honey and the friendly nature of the brand.