In close collaboration with founder Jill van der Veen, the brand identity was created for Mom Me Soul, a holistic practice supporting women through pregnancy, birth, and motherhood. The practice guides women in reconnecting with their bodies and inner wisdom through pre- and postpartum massage, inner child therapy, and conscious motherhood courses. From logo and print to web design and photography, the result is a cohesive and tactile brand identity that reflects Mom Me Soul’s essence — soft, grounded, and deeply conscious.